The New Face of Advertising; YOU

Now I've never been one to play EA's Need for Speed series, so if not for a friend that does this little nasty new development may have slipped by my sights. He was playing the legitimate demo and soon ran across this and sent me a pic, followed by many wtfs, and the like.

Seriously EA? Are you god damn serious? So to even get to play all of what should be used to "entice me to like the game" I have have to advertise it like a virus for you? Whelp I know what game I'll never buy, and such applies to any other games that do this in the future. This is seriously a new low, but to be quite honest I am not all that surprised.

After all game companies have spent years creating a private army that would defend them to the death in the use of Achievements/Trophies/New Hats. This just seems to me more as a test/cash on that investment. I mean if they can get some stupid joe average to advertise for them, why wouldn't they? All I know is that this will end up driving the rift in the gaming culture even wider, but then, is that so bad? Let the fire and brimstone come, maybe then we can see a reset to the industry that is so desperately needed.